David Parrish

specialises in strategic marketing and has worked in more than 30 countries around the world.

member of the Chartered Management Institute, the Institute of Consulting, the Chartered Institute of Marketing, a Fellow of the Institute of Leadership and Management and a Fellow of the Royal Society of Arts.

Most of what I have written in the following pages I have learned from my own mistakes. My best qualifications are not my academic and professional ones but those gained by having been there, done it, got it wrong and then sometimes got it right.