Рекомендации креативных директоров BBDO

http://bbdoblog.ru/2014/08/05/%D1%87%D1%82%D0%BE-%D0%BF%D0%BE%D1%87%D0%B8%D1%82%D0%B0%D1%82%D1%8C-%D1%80%D0%B5%D0%BA%D0%BE%D0%BC%D0%B5%D0%BD%D0%B4%D0%B0%D1%86%D0%B8%D0%B8-%D0%BA%D1%80%D0%B5%D0%B0%D1%82%D0%B8%D0%B2%D0%BD%D1%8B/