Public Relations

To determine whether or not your topic is newsworthy, there are two questions that journalists will be asking: who cares, and why now?

) is the process of communicating with publics, or groups of people that matter to your company in order to gain awareness and favor in their eyes. It is used to build relationships with employees, customers, partners, shareholders, potential investors, media, special interest or lobby groups, government agencies, and also the general public.