<!doctype html public «-//w3c//dtd html 4.0 transitional//en»> http-equiv=content-type> Following major successes in the press business, the Ullstein Verlag strategically expanded its catalog after 1903 to encompass diverse forms of entertainment literature and popular non-fiction. This book takes an interdisciplinary and nuanced look at the diversity of the publishing house's offerings in the context of the cultural, societal, and media environment of the day.