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Nir Eyal

Hooked: How to Build Habit-Forming Products

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain productsout of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "e;Hook Model"e; — a four steps process embeddedinto the products of many successful companies to subtly encourage customer behavior. Through consecutive ';hookcycles,' these products reach their ultimate goal of bringing users back over and over again, without depending oncostly advertising or aggressive messaging. Hookedis based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished hadbeen available to him as a startup founder not abstract theory, but a how-to guide for building better products.Hookedis written for product managers, designers, marketers, startup founders, and anyone who seeks to understandhow products influence our behavior.
Эта книга сейчас недоступна
219 бумажных страниц
Год выхода издания
2014
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Впечатления

  • Andri Adiделится впечатлением3 года назад
    👍Worth reading
    🎯Worthwhile

    Great explanations about Hooked model, especially on the Gamification method. This really inspiring even I’ve been read many previous books related to the Hook concept. But this is simple and informative.

  • Nick Nesterovделится впечатлением7 лет назад

    the best book which I have ever been read!

  • Xevoliaделится впечатлением3 года назад
    👍Worth reading
    💡Learnt A Lot
    🎯Worthwhile
    🚀Unputdownable

Цитаты

  • njjjjhgyjцитирует5 лет назад
    The study demonstrates the endowed progress effect, a phenomenon that increases motivation as people believe they are nearing a goal.
  • Konstantin Degtyarevцитирует7 лет назад
    this book teaches innovators how to build products to help people do the things they already want to do but, for lack of a solution, don’t do.
  • Dima Rassamakhaцитирует3 года назад
    Such is the nature of ingrained habits — behaviors done with little or no conscious thought — which by some estimates, guide nearly half of our daily actions

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