The future is unforeseeable, it is entrepreneurial. However, prevailing management thought is rooted in the dogma that we are able to somehow master the future, and control it: We just need to think of a goal and make a plan of how we can achieve it! The underlying belief is that the future is obedient to our plans, foreseeable, controllable. In reality, of course, markets are highly dynamic and surprising. And the more dynamic and complex markets become, the more internal control and central economic planning drive organizations into the wall