How to Write Highly Effective Ads

We’re never our own prospects.

The headline appearance is also very important. Make sure the type used is bold and large, and different from the type used in the copy.

You get on the mailing lists of the big direct response companies like Agora and Boardroom and save their direct mail packages.

example, take a look at the following headline:

Announcing … New High-Tech Gloves Protect Wearer Against Hazardous Waste

News, and a benefit

http://www.ohpdirect.com/product.php