Culturematic

Journalists use occasional pieces to test for what their next book should be.

6. Cultivate a Deeper Field of Vision

The well-prepared CEO will have four or five dramatically different scenarios. And for each of these scenarios, he or she needs a set of plans to allow the corporation to hit the ground running. We are approaching a world of such turbulence that only instantaneous response will give the corporation any hope of survival. If we wait till the change is upon us to begin our reaction, surely we must perish.

Every corporation is predicated on a set of assumptions. They serve as the infrastructure of thought and action. Some of these assumptions are visible. (For example, many corporations are now using an “experience marketing” model from Pine and Gilmore.22 )

4. Create the Catalysts

5. Measure Return on Investment

2. Discover the Vectors Outside

3. Find the Assumptions Inside

The Four Seasons

First, there has to be a cultural change in play. Second, there has to be a careful strategic and tactical undertaking to find out what is now culturally possible, what has momentum. Third, the innovation has to be made and presented with the same deft hand. In each case, a nuanced and well-crafted Culturematic is called for.