Write Useful Books

create a book that lasts and grows, the formula is simple: do the best job of solving an important problem for a reader who cares, without anchoring yourself to temporary tools, tactics, or trends.

Pick a promise that will remain relevant and important for 5+ years

solving a problem, making a promise, targeting a specific type of reader, and ensuring that the knowledge works

solving a problem, making a promise, targeting a specific type of reader, and ensuring that the knowledge works

unwilling to spend sufficient time on feedback and editing

creating useful nonfiction is a task of manual labor, not genius.

Writing [a book] is like driving a car at night. You can see only as far as your headlights, but you can make the whole trip that way.