The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you
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Впечатления
- Andrei Zgîrvaciделится впечатлением8 лет назад
💡Learnt A LotA short book that gives you a very good idea about lean startup methodology and a very good guide how to do customer interviews.
- Rudel Sabirovделится впечатлением4 года назад
👍Worth reading💡Learnt A Lot🎯Worthwhile - Aliona Voznaделится впечатлением8 лет назад
👍Worth reading🎯Worthwhile
Цитаты
- Lukaцитирует2 месяца назад
The questions to ask are about your customers’ lives: their problems, cares, constraints, and goals. - Lukaцитирует2 месяца назадThat’s kind of weird, right? We find out if people care about what we’re doing by never mentioning it. Instead, we talk about them and their lives.
- Yulya Kudinaцитирует3 месяца назад
The Mom Test:
Talk about their life instead of your idea
Ask about specifics in the past instead of generics or opinions about the future
Talk less and listen more
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