The Innovator's Solution

ideas often lose their disruptive growth potential in the shaping process that they go through in order to get funded

shape every investment to help the company make money in the way it was structured to make money

strategy is never static

The disruptive business needs to have the freedom to create new processes and to build a unique cost structure in order to be profitable as it makes and sells even its earliest products.

successful senior executives spend so much time articulating clear, consistent values that are broadly understood throughout the organization

this will lead to commoditized, undifferentiated products that don’t do really well any of the jobs that they once got hired to do

Midlevel managers play a crucial role in every company’s innovation process, as they shepherd partially formed ideas into fully fledged business plans in an effort to win funding from senior management