Color Me Beautiful's Looking Your Best

(the pseudo-policewoman effect).
As a first-time bride.
All over for an attention-grabbing, progressive image.
When to Avoid Wearing White
If you have minimal time for personal grooming, as it shows every mark.
As a complete outfit in the evening, unless you’re near the equator and want to look and feel cool.
In grubby urban areas where anything white requires daily laundering.

Color produced by the reflection of visible rays of sunlight.
Includes: Pure, soft white and ivory shades.
Psychological Power of White
Positive Attributes: Pure, clean, fresh, futuristic.
Negative Attributes: Clinical, ‘colorless’, cold, neutral.
Wearing White for Emotional and Physical Impact
There is a strong association of white with traditional medicine. So, if the objective is to project impeccable standards of care and hygiene white will do it (provided it is always clean).
To create strong contrast against dark shades, such as navy, charcoal or black, which projects authority

open up to you; especially true if dealing with the elderly or children.
At a wedding, black is somber, stately not joyous.
Near your face unless you have the strength of natural coloring to handle it.
(OK for Deep Autumns, Winters, Clear Springs). Otherwise plan to spend at least an hour making-up to look alive.
On television, it’s an instant decapitator and appears heavy. Viewers’ eyes are drawn down from your face to what you are wearing.
If you haven’t much time for personal grooming; black shows every speck of dust, cat hair and piece of fluff.
COLOR VITAMIN

with different social and moral attitudes towards women (for example, in Muslim countries).
For bold impact and contrast with one other color, as when wearing a black skirt and red jacket.
To keep people at a distance; we don’t readily approach someone dressed in black.
In the evening, for dinner parties or formal occasions, if your objective is to play safe and not stand out. The little black dress may be the easiest option but it doesn’t enhance your chances of being noticed unless it’s in your seasonal palette.
If it’s in your season, for lingerie in the finest fabric you can afford and the most alluring design to compliment your body.
When to Avoid Wearing Black
If you enjoy people and like them to

times and grey will make them anxious. (Children respond best to primary colors.)
When you need to be a catalyst, to make things happen; grey will hold you back.
COLOR VITAMIN
BLACK
Black is the absence of color due to the total absorption of light.
Psychological Power of Black
Positive Attributes: Formal, sophisticated, mysterious, strong.
Negative Attributes: Mournful, aloof, negative, lifeless.
Wearing Black for Emotional and Physical Impact
As a sign of respect particularly in bereavement but also in cultures

while still being professional.
For a job interview, but only with your seasonal white, if you need to play it really safe.
Acting as arbitrator in any sort of dispute—major or minor.
When wishing to project a balanced, unbiased attitude.
When to Avoid Wearing Grey
On any occasion when you wish to be noticed, in grey you will fade into the woodwork.
On dates which you hope will lead to a marriage proposal. If you wear grey too often he’ll be scared you’ll turn him down!
In the creative sectors, except for meetings with traditional clients; even then, use one of your bright colors for a blouse or scarf.
If working with children—they need to know where you stand at all

Includes: Mid-tone shades to charcoal plus pewter, pearl and taupe (grey/beige).
Psychological Power of Grey
Positive Attributes: Respectable, neutral, balanced.
Negative Attributes: Non-committal, deceptive, uncertain, safe.
Wearing Grey for Emotional and Physical Impact
In business, greys are the safest options for suits. Less authoritarian than navy or black, greys present a smart, professional look while being the least memorable.
Team-up with a strong accent, such as a red, violet or salmon blouse, to project innovation and creativity

Whenever a low-key yet reassuring profile is most appropriate.
When interviewing for a limited place in an MBA program, purple is too individualistic, non-conformist; who needs a troublesome student?
If an auditor called in to handle a receivership you’ll heighten anxiety and find people uncooperative.
Selling life insurance . . . projecting security in purple is difficult.
At your first luncheon as an executive wife if you want to ‘fit in’ not ‘stick out’.
When you are depressed, it will make you feel more depressed.
COLOR VITAMIN
GREY

tive, sensitive, intuitive, unusual, unselfish.
Negative Attributes: Weird, impractical, immature, superior.
Wearing Violet for Emotional and Physical Impact
In business situations where you need to project confidence and individuality. Mid-tone to deep purples are both appropriate and professional in business (and a welcome alternative to the navies and greys in traditional sectors).
A winner on television; provided it is not too dark.
Good when suggesting a new approach to an old problem. On any occasion requiring diplomacy.
As an alternative to black for evening elegance, charm and seduction.
When to Avoid Wearing Violet

prone to act impulsively in orange and less likely to maintain self-control (hence, McDonald’s interior decorating).
When you want to look elegant, as orange is a ‘declassifier’ and looks cheap on some seasonal types.
COLOR VITAMIN
VIOLET
Includes: Mixtures of red and blue from periwinkle blue, clear or medium violet to purple, plum and indigo.
Psychological Power of Violet
Positive Attributes: Imagina