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Joe Pulizzi,Robert Rose

Managing Content Marketing

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  • Laura Garciaцитирует5 лет назад
    But let’s also remember that in addition to knowing WHO we are talking to, we need to know who WE are. As Lao Tzu said: “He who knows others is learned; he who knows himself is wise.”
  • Laura Garciaцитирует5 лет назад
    What is the SCOPE of your initial content marketing plan?
    What is the team you will need to address that scope?
    How will this affect your existing marketing efforts?
  • Laura Garciaцитирует5 лет назад
    the budget you created at the start of the year is not drastically different than the one you ended up with, you probably aren’t listening enough to what your customers need.
  • Laura Garciaцитирует5 лет назад
    Open Innovation: Researching a New Paradigm by Henry Chesbrough
  • Charlotte Dyberg Velløvцитирует6 лет назад
    Understanding “who THEY are” is critical to creating relevant and meaningful content. You need to know your customers better than your spouse or your best friend. What do they like? What do they do? What are their activities and hobbies? What products do they use? What do they read? What are they saying and when are they saying it?
  • Charlotte Dyberg Velløvцитирует6 лет назад
    For me, personally, three basic conditions of satisfaction underlie everything I do:
    Grow professionally
    Grow wealth
    Have fun
  • Charlotte Dyberg Velløvцитирует6 лет назад
    “Conditions of satisfaction” is business-speak for the criteria used to measure the outcome of a plan or project.
  • Gigih Syahbanцитирует9 лет назад
    increasing revenue. Everything else — costs, margin, talent, etc. — falls from that one metric.
  • Gigih Syahbanцитирует9 лет назад
    Why Must We Be Engaging?
  • Gigih Syahbanцитирует9 лет назад
    4. What were the risks?
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