Principles of Product Design

the relationship between the people who make a product is broken, the product will be broken too.

Frame the problem
The facilitator should give the designer an opportunity to frame the problem at the beginning of the review, including any user and business goals.

Always talk about the work, not the person who made it.

Psychological safety, in an organizational sense, is the feeling that it’s ok to take risks and be vulnerable in front of each other

Show and tell
Create a culture of feedback

With fat markers, it’s pretty hard to draw a detailed UI.

you don’t need a beret or an art degree to sketch a quick UI or communicate an idea for a product

sketching as “a conversation with yourself.”

make more space in our creative process for critical thinking and better design by putting pencils before pixels.

Story First is a simple principle to help you and your whole company work together on big ideas.