This book quiet changing my mindset in sales & marketing area. I think it's true in this tight competitiveness world, commercial insights-driven marketing is needed than ever before.
Цитаты
b3952001779цитируетв прошлом году
perfectly captures what Challengers ultimately must do: teach customers something new and valuable about their business—which is what they want—in a way that reliably leads to commercial wins for us—which of course is what we want.
Ryan Lexerцитирует4 года назад
This is exactly where we see Relationship Builders struggle all the time.
Ryan Lexerцитирует4 года назад
• Rep offers unique and valuable perspectives on the market.