The Challenger Sale
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316 бумажных страниц
Впечатления
- M. Irfan Hasanделится впечатлением7 лет назад
👍Worth reading💡Learnt A LotThis book quiet changing my mindset in sales & marketing area. I think it's true in this tight competitiveness world, commercial insights-driven marketing is needed than ever before.
Цитаты
- b3952001779цитирует8 месяцев назад
perfectly captures what Challengers ultimately must do: teach customers something new and valuable about their business—which is what they want—in a way that reliably leads to commercial wins for us—which of course is what we want. - Ryan Lexerцитирует4 года назад
This is exactly where we see Relationship Builders struggle all the time. - Ryan Lexerцитирует4 года назад• Rep offers unique and valuable perspectives on the market.
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