List Authority – How to Build an Email List

email marketing and list building works best when you combine it with other forms of digital marketing and content marketing to really make your sales.

or another site’s
• A video
• A sales message - Promotional offer/special offer for subscribers only.
• News/updates from you about yourself/your business or news about the industry
• A rant. Let your heart speak out and let subscribers know how you feel about a particular topic.
• A review. Why not share your thoughts about a particular product or service? Your subscribers will appreciate your opinion.

• An interesting blog post of yours or another site’s

Types of Follow-Up Emails You Can Create

• Then once a week you can choose any style of email which is explained next.

Here is a sequence you can follow for an optimal autoresponder campaign:
• Day 0 (directly after they subscribe) - A welcome message to welcome new subscribers and telling them what they should expect from your newsletter.
• Day 1 - a free tip (do not sell anything yet)
• Day 3 - another free tip or share an interesting blog post
• Day 7 - more free content

once or twice a week. This way, you don't get 'forgotten' but at the same time, you aren't going to frustrate someone so much that they feel moved to unsubscribe.

How Often Should You Email Your List?

• Straight after someone has signed up to your mailing list
• Or straight after someone has bought one of your other products (called up-selling)

One-Time-Offers and Up-selling