The Social Media Guru – A practical guide for small businesses

The reality most businesses like yours have to face up to is that most consumers don’t care about you, your products, or your services…they care about

you will do well

To put it simply you can reach your target market with a few pounds and get them engaged by providing intriguing, entertaining and valuable content – create stuff people want to see and

can be hard to get people to come to your website or social media pages
Think about it; how often do you research a brand? You might do so when you are planning to buy a big-ticket item such as a car, mortgage or holiday. But how often do you actually visit a website or social media page for a toothpaste brand, your favourite pasta sauce, soft drink, or fast-food restaurant? How many visitors do you get to your site every day? And how often do they come back? Brands are learning to create content that is engaging and makes us want to come back. Time and time again.

digital content marketing is only successful when it is valuable and relevant to the person reading it

Content is anything that adds value to the reader’s life”, Avinash Kaushik of Google

You don’t have to be a big company with a humungous budget to succeed in social.

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

should answer questions and solve problems as well as entertain

Key takeaway: Focus your content on a specific user needs. Hygiene and Hub content