The Choose Yourself Guide To Wealth

We all know that kids shouldn’t take candy from strangers. In an elevator pitch, the investor is the kid. What you are asking is the candy, and you are the stranger. So, unless you make the candy supersweet, their gut reflex is to say no. So make sure you make your candy sweeter by sprinkling in their desires. And what are their desires?
Recognition
Rejuvenation
Relaxation
Relief
Religion
Remuneration
Results
Revenge

I had a lot of practice. I probably approached over 3,000 people cold. In some cases people tried to kill me. In one case I was chased. In other cases people opened up their hearts, and I am infinitely grateful to them.

The sun shines no matter what. It doesn’t care which flower blossoms. The sun is always there providing value every second of the day. Be the sun and you will create abundance.

Be the sun and you will create abundance.

If you need to make more money or build a new business, then go to your customers (who are now your friends) and tell them, “I need advice. What other service can I provide you or anyone you know?”

Your best new customers are your old customers.

When you get in the door, do not sell your product. People make a decision on your product in five seconds. Sell the dream. Build up images of the dream. Give a taste of what the dream is like. Let it linger. Let it weave itself. Let the imagination of the buyer take hold and run with it. The dream has up to infinity in value.

Sell The Dream

In the long run, nobody cares about your product. In the long run, it is the entire holistic view of your offering, your service, you, that you are selling

What you offer is not just your product. Your offering is product, services, your employees, your experiences, your ideas, your other customers, and even (as mentioned above) your competitors. So sell them all. When you are good at what you do, the product or service you offer is just the way people build the first link to you. It’s the top of a huge pyramid.