Ryan Holiday

If you know the Way broadly you will see it in everything

If you can treat a book like a start-up, anything is game.
The

At the core, marketing is lead generation. Ads drive awareness . . . to drive sales.
PR and publicity drive
attention . . . to drive sales.
Social media drives
communication . . . to drive sales

anything that gets customers is marketing

merged marketing into
their product development

reach
people in an effective,
scalable, and data-driven
way

The impediment to action advances action.

What stands in the way becomes the way.

so there is always a way out

preventing you from