Josh Kaufman

Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

one or more things are holding you back from achieving your dream:

Businesses are created, operated, and improved by ordinary people just like you

The Personal MBA is a set of foundational business concepts you can use to get things done. Understanding these fundamental principles will give you a set of tools you can rely on to make good decisions.

use this book to help you learn what matters most, so you can focus on what’s important: making things happen.

Knowing what’s important in every business is the first step in making good business decisions. The more you know about the essential questions to ask in your current situation, the faster you’ll be able to find the answers you need to move forward.

Mental models are concepts that represent your understanding of how something in the world works.

The accuracy of your model of the world determines your expectations, decisions, behavior, and—in the long run—your results.

Education is a way to make your mental models more accurate by internalizing the knowledge and experiences other people have collected throughout their lives. The best education helps you learn to see the world in a new, more productive way.

Correcting your mental models can help you think about what you’re doing in a clear, comprehensive way, which will help you make better decisions.