Rick Rubin

Creativity is not a rare ability. It is not difficult to access. Creativity is a fundamental aspect of being human. It’s our birthright. And it’s for all of us.

To create is to bring something into existence that wasn’t there before. It could be a conversation, the solution to a problem, a note to a friend, the rearrangement of furniture in a room, a new route home to avoid a traffic jam.

Just as trees grow flowers and fruits, humanity creates works of art. The Golden Gate Bridge, the White Album, Guernica, Hagia Sophia, the Sphinx, the space shuttle, the Autobahn, “Clair de lune,” the Colosseum in Rome, the Phillips screwdriver, the iPad, Philadelphia cheesesteak.