LeapList

Whether you’re on the job market or not, everyone needs to view themselves as a brand and start thinking about how they represent it.

If you are selling a product or service with a lot of competitors, it’s your personal brand that distinguishes you and makes the biggest impact on your target audience.

It doesn’t matter if you think Facebook and Twitter are for kids, social media and Google are where people turn when they want to get to know the “real you.”

You want to be in control of the conversation that is being had about you there -- and if there isn’t a conversation happening, you need to get one started.