Dale Carnegie

"My popularity, my happiness and sense of worth depend to no small extent upon my skill in dealing with people."

Some details identify a thing with its class, while other details differentiate it from its class. Choose only the significant, suggestive characteristics and bring those out with terse vividness.

determining what to describe and what merely to name, seek to read the knowledge of your audience.

The only visual impression that can be effective is one that is unified.

Description is primarily emotional in its appeal; nothing can be more deadly dull than a cold, unemotional outline, while nothing leaves a warmer impression than a glowing, spirited description.

To describe a thing as a whole you must first see it as a whole.

One thing in life calls for another;

Something, we feel, should happen; we know not what, yet we proceed in quest of it.

first be pure exposition and the second pure description.

writing in hooks and eyes