Johan Stenebo

d that the difference in price compared with competitors who used veneer would relatively speaking be greater than if they chose the foil. But if the customer could not differentiate between veneer and

g range. Obviously especially on the catalogue range, since that is the only promise made by IKEA to the customer. At the same time a lot of time is dedicated to securing the launch of new products for the new range and catalogue. But the long-term plan and range for the following year must always be present.

To develop a product takes on average tw

ams there is also a model workshop at home in Älmhult. Soon there is a sturdy prototype of BOSSE to gather around in the business area. Three-dimensi