Brian P.Moran

“It’s not what you know; it’s not even who you know; it’s what you implement that counts.”

The breakdown is not in knowing, but in applying.

“You can’t build a reputation on what you’re going to do.”
—Henry Ford

the heart of annualized thinking is an unspoken belief that there is plenty of time in the year to make things happen. In January, December looks a long way off.

can’t produce a substantial increase this week, why do we think we can do it for the entire year?

The fact is every week counts! Every day counts! Every moment counts! We need to be conscious of the reality that execution happens daily and weekly, not monthly or quarterly.

“We are what we repeatedly do. Excellence then is not an act, but a habit.”
—Aristotle

“We are what we repeatedly do. Excellence then is not an act, but a habit.”
—Aristotle

“We are what we repeatedly do. Excellence then is not an act, but a habit.”
—Aristotle

One last note as you begin your journey with the 12 Week Year. There is always a gap between what you know and what you do. Sometimes the gap is small, sometimes it’s huge. The issue is that there exists, for all of us, a knowing-doing gap.

This gap exists for the principles and disciplines of the 12 Week Year as well. People often intuitively “know” them. The problem arises when you think you know something, and you close yourself off from new learning in those areas. You rarely assess whether or not you are actually applying what you know as effectively as you can. Don’t fall into that trap. Everyone can get better at each discipline and principle of the 12 Week Year even if they seem familiar.