Marketing You: How to Play to Your Unique Strengths

Do you struggle when it comes to marketing yourself?

Are you wondering what your unique strengths are?

To learn how to promote yourself based on these strengths, I interview Sally Hogshead for this episode of the Social Media Marketing podcast.

Keep reading to discover more.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Sally Hogshead, author of Fascinate and How the World Sees You. She was an award-winning copywriter at the age of 23 and worked with brands such as Nike, Target and BMW. She's one of the few women in the Speaker Hall of Fame and a popular keynote speaker (Sally keynoted Social Media Marketing World) and a simply fascinating woman.

Sally shares how you can be successful and fascinating in your work and your life.

You'll discover how fascination can increase your value, put you at an advantage and enable you to get more satisfaction out of your work.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you'll discover in this show:
Marketing You
The journey from Fascinate to How the World Sees You

Sally explains that the hardest part for her when writing a book is when it goes into the print stage.

When her last book Fascinate was ready to be shipped to stores, she felt at a loss and didn't know what to do with herself. She started to think about doing a personality assessment, which was based on the same system that she had created for brands. So instead of it being about how consumers see a brand, it's about how the world sees you.

Once the test was ready, it was put out on social media for free and it became a huge part of her business. It surpassed Fascinate.

Sally soon realized that people really wanted to know how to make themselves—not their brand—fascinating. She pivoted her entire company and started to study more about it and go deep into what makes one person perceived as valuable, and someone else perceived as a commodity.

Once you have done the assessment, it becomes clear why certain people like, respect and admire you, and why you turn others off.

The key here is that you don't have to change who you are; you have to become more of who you are.

Listen to the show to find out why it helps to see the patterns among your work colleagues, and how it can help you communicate more effectively with them.

How social media has played a part in the development of this entire concept

Before the days of social media, our average attention span used to be 20 minutes. Now with social media, it's around 9 seconds. People can now form an opinion of you instantly on social media.

With that in mind, you now have to find a way to front-load your value. It's your opportunity to make the most accurate and authentic first impression.

You'll hear what Sally and her team discovered when they ran a one-year free beta test for about 30,000 people, and why it led them to turn it into a paid model.

At present, the Fascination Advantage Assessment costs $37. However, you can get free access to an in-depth, custom report, which identifies your personality advantages. Check out the key takeaways at the end of this article to find out how to enter.

Listen to the show to hear the two main things that people who took the initial assessment wanted to know.

Fascination and the research behind it

Sally states that fascination is a state of intense focus. When you're fascinated by something, you are totally focused on that one particular thing. It can be a person, an idea, a movie, a book or a product.

As part of the initial market research that Sally carried...