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The Digital Transformation of a Print Enterprise, with Former Conde Nast CDO Fred Santarpia

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Fred Santarpia is the former Chief Digital Officer of Conde Nast, and his job was to transform brands like Vogue, The New Yorker, Wired, and GQ from strictly print offerings to digital powerhouses.

On this episode, Fred explains to Ian the various trials and tribulations he had to go through at Conde Nast, the ins and outs of acquiring new digital properties, and what it means to be a Chief Digital Officer, a relatively new position in many media organizations.
1:05:39
Издательство
Mission Daily
Серия
Mission Daily
Год выхода издания
2019
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