The Backstory Behind The #1 Ranked Hair Care Brand at Sephora with Amika CEO Chelsea Riggs. Plus: The New Product Drop to Help You Ace the “Fluffy” Hair Trend!

We took a trip to New York with Amika to learn all about the colourful brand behind the #1 dry shampoo in prestige hair care. Listen in as Amika CEO Chelsea Riggs delivers the scoop on the viral thermal round brush that helped usher in a fluffy hair revolution, what makes Amika’s best-selling Perk Up Dry Shampoo so damn good and, the brand new Volumizing Rising Star collection (oh my!) destined for your next big hair day.

Plus, you’ll find out:

Why Amika is the #1 hair brand ranked on Sephora.com (based on traffic to the website,) offering up formulas for eleven different hair types and textures How to achieve the fluffy hair trend at home, with Chelsea’s personal tips on boosting thin strands, from haircut to blowdry and beyondHow Amika builds allyship within the company – with lessons for indie brands who lost their footing this year (ahem)What it takes to earn B-Corp certification – and why it matters to us as consumersWhy Chelsea chooses to see the *positive* in a one-star review

Breaking Buzz: Visit @breakingbeautypodcast on Instagram to enter our Amika giveaway where 5 lucky listeners will win prizes worth approximately $250 USD!

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

Related episodes like this:

Kitsch Founder Cassandra Morales on Everything Showers, Heatless Rollers and The Solid Shampoo Bar RevolutionLegendary Hairstylist and Founder of Ouai & Mane, Jen Atkin7 Hair Truths That Only a Hairstylist Will Tell You with Kardashian Hair Pro Andrew Fitzsimons

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Macy’s

Cheer on your favorite teams this year during the Summer Games in Paris with top brands like Puma, Reebok, Under Armour, Adidas and Nike. Shop at Macys.com or in-store at Macy’s.

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Hosts: Carlene Higgins and Jill Dunn

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