Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community

Do you want to grow a massive Facebook following?

Are you wondering how an organic Facebook strategy can be successful?

To learn how to grow a huge organic following on Facebook using techniques you have likely never heard of, I interview Holly Homer for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to more than 530,000 fans in only 8 months without using Facebook advertising or crazy gimmicks.

Holly shares how beginners can develop their own Facebook strategy.

You'll discover the unfortunate circumstance that jumpstarted Holly's success.

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Here are some of the things you'll discover in this show:
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Where the Quirky Momma Facebook page started

Holly shares that she and her blogging partner Rachel had started the Quirky Momma Facebook page several years ago. While the page was mildly successful, it wasn't driving any traffic.

Even though the page had shown prior growth, it had been sitting at 10K-13K fans for 18 months. In early October 2013, Rachel set a goal of getting to 50K fans by Christmas to support the spring launch of their book, 101 Kids Activities That Are the Bestest, Funnest Ever!, and started to post to the page more frequently.

She says they noticed that a competing Facebook page with a huge audience was posting content from the Kids Activities Blog without providing a link back or attribution—the page was even cropping the watermarks from Holly's images and posting them with the updates.

When she looked closer, Holly found that the updates from this page posting her stolen content were getting up to 9,000 shares each.

Listen to the show to hear why this was a turning point for their Facebook content strategy.

How they changed the approach to managing the Quirky Momma Facebook page

Holly says seeing the viral impact of their stolen images made them go back and find the top 50 posts on their blog. They concentrated on only sharing posts that were already doing well on other social media sites like Pinterest—posts that had viral potential.

She says that they were only sharing a few times a day and sharing mostly their own stuff because that's what they knew best. As the page grew, they realized they could help other people and started to find other really cool content to fit in with their own Facebook posts.

Listen to the show to find out how Holly and Rachel used Facebook Insights to develop a successful content formatting strategy.

What directs Quirky Momma's high-level strategy

Holly explains that there are two things in Facebook Insights that are really important to a Facebook strategy: the People Talking About This number and reach.

She laughingly says that to get a good People Talking About This number, you need people to talk about you. She explains that this means you need engagement like people commenting on, liking and sharing your updates.

Listen to the show to find out why Holly believes understanding reach is at the root of success on Facebook.

What makes up Quirky Momma's content mix

With their main goal being to drive traffic to the Kids Activities Blog, Holly and Rachel focus on sharing amazing things to do with your kids.

Holly explains that she and Rachel post to the page 26 times a day as part of a 24-hour posting strategy. Each day, they work from a posting framework and try to keep the posting ratio at 1/3 owned content to 2/3 conten...