An updated and revised edition of the essential and enduring bestseller, incorporating the latest theories and topics taught at America’s top business schools.

In this new, fully revised and completely updated edition of the internationally popular guide, author Steven Silbiger distills the lessons of the best business school courses taught at America’s most prestigious and influential universities, including Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia, to help anyone in any field become more skilled, forward-thinking, and successful in business.

Along with the lasting concepts that have made this book a bestseller, including marketing, finance, and strategy, this fifth edition features sections on:

Crypto currencyArtificial intelligenceThe gig economyRemote workAgile methodologiesEnvironmental, social, and governance (ESG)

As well as updated examples and material reflecting corporate culture and economic change.

Accompanied by illustrations throughout, and with research straight from the notes of real students attending top MBA programs today, Silbiger distills these complex topics into accessible lessons—giving you the tools you need to get ahead in business and in life.

Книги на полке «MBA», b1200685644