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Books
Andy Maslen

The Copywriting Sourcebook. How to write better copy, faster – for everything from ads to websites

  • Victor Ohцитирует10 месяцев назад
    Try to keep your headlines as short as you can. Under 16 words is good. Ten is better.
  • Victor Ohцитирует10 месяцев назад
    FREE almost always works well in a headline. Don’t be shy in business-to-business (b2b) contexts either. Everyone likes getting free stuff.
  • Menna Abu Zahraцитирует2 года назад
    Seven ways this book helps you
  • Menna Abu Zahraцитирует2 года назад
    step-by-step advice and templates for 12 of the most common copywriting tasks,
  • Menna Abu Zahraцитирует2 года назад
    first ever copywriting job. I
  • Menna Abu Zahraцитирует2 года назад
    Over the last 12 years, we’ve bounced around hundreds if not thousands of ideas on the best way to write copy for different pieces.
  • Menna Abu Zahraцитирует2 года назад
    my wife and Commercial Director of Sunfish
  • Menna Abu Zahraцитирует2 года назад
    friends, and writers: they’ve shared their thoughts on email and web writing and the correct approach for articles.
  • Menna Abu Zahraцитирует2 года назад
    team at Marshall Cavendish
  • Menna Abu Zahraцитирует2 года назад
    Head of Public Relations
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