a company that provides financial education specifically for millennials.
cindy michellaцитирует3 года назад
MassMutual and IDEO
cindy michellaцитирует3 года назад
usually lead to a new product development, a new customer experience, or a new brand campaign that often makes customers delightfully surprised
cindy michellaцитирует3 года назад
the team members need to gather and synthesize their findings with a series of brainstorming sessions.
cindy michellaцитирует3 года назад
involves multi-disciplinary team members such as psychologists, anthropologist, product designers, engineers, and marketers.
cindy michellaцитирует3 года назад
emphatic research is the method closest to traditional ethnography.
cindy michellaцитирует3 года назад
requires in-person observation, dialogue, brainstorming, and collaboration among researchers and the community members to synthesize the most relevant insights.
cindy michellaцитирует3 года назад
that involves the human perspective and empathy in the research process
cindy michellaцитирует3 года назад
is a method—popularized by design companies such as IDEO and frog
cindy michellaцитирует3 года назад
it is critical for the netnographers to disclose their purpose in doing the research and ask for permission from the community members