In Six Marketing Mistakes CEOs Can Avoid, Rebekah Donaldson describes the telltale symptoms of six marketing mistakes, why they cause problems, and what companies should do instead. It covers:
* Tactics Tunnel Vision
* Hiring Specialists Too Soon
* Awareness – The Red Herring
* Push Marketing
* Coordinating Specialists
* Me-Too Marketing Plans
Marketing failures are costly even in a good economy. In the current business climate, they can be fatal. By directing a company's marketing dollars in the right channels, the CEO can be more confident that the company will:
* Get found by the right people
* Start meaningful conversations
* Alleviate worries about buying
The material is short and easy to grasp and can save small business decision makers from wasting thousands of dollars and hundreds of hours. The author's advice is based on over a decade of experience helping small business CEOs with business to business marketing.
