Sticky Branding

Can you spot what makes your firm unique from the outside looking in?
Does each touch point work together to create a cohesive experience?
What kind of experience are you delivering: comfort, security, delight, inspiration, knowledge, guidance, humor, excitement?
Can people form a gut reaction about your firm?

When you are people watching, it’s your lizard brain taking in the stimuli and directing you to the interesting sights and scenes. It captures colors, movement, sounds, and other stimuli that separate an object from the landscape.
Your lizard brain is also influencing your emotions, such as feeling excited, nervous, threatened, happy, or confident. It governs your gut reactions. When you say something “feels right,” that’s your lizard brain at work. It is helping you make decisions below the surface of your thinking brain. Your lizard brain is at work all the time, observing and influencing your decisions.
Purdys caters to the lizard brain by creating an experience. The company’s use of purple helps it stand out and catch customers’ eyes, and the experience anchored by memories and favorites builds trust and preference. The brand engages peo

unexpected. Consumers are so used to being herded through mass retailers that a simple question creates a memorable experience, and one people want to repeat.