Coffee Eateries Success:Becoming a Successful Coffee Entrepreneur

Introduction

Only the traditional coffee shop can be truly described as being a coffee shop. The other two business models need to sell coffee as well as food in order to be viable.

The traditional coffee shop in the food court.

Coffee Eatery Business Models

Synopsis

Coffee is sold using the following business models:

• the traditional coffee shop in the HDB neighbourhood

• the coffee shop in the malls

• the standalone indie shop

They buy a sip of traditional coffee,

Fig 1.1 represents the coffee choices of six different types of spenders of coffee and related products.

The two earlier coffee eateries were basically providers of food and drink. The artisanal chain offers a lifestyle.

The appeal of the large coffee chains:

Starbucks
Coffee Bean and Tea Leaf
Delifrance

is their ability to offer a standard type of coffee, food and a lifestyle choice of the leisurely, relaxed coffee drinkers.

Artisanal coffee chain refers to the coffee that is produced, roasted, sometimes blended for a particular coffee seller.

The Retro-appeal coffee eateries refer to those that try to recreate the ambience of the old coffee shop with that of the modern coffee shop by offering the blends of coffee, once popular in the period before entry of the multi-national coffee companies, like Starbucks.

The young embrace globalisation and coffee is indeed a worldwide commodity.