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Nir Eyal

Hooked: How to Build Habit-Forming Products

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  • njjjjhgyjцитирует6 лет назад
    The study demonstrates the endowed progress effect, a phenomenon that increases motivation as people believe they are nearing a goal.
  • Konstantin Degtyarevцитирует8 лет назад
    this book teaches innovators how to build products to help people do the things they already want to do but, for lack of a solution, don’t do.
  • Dima Rassamakhaцитирует3 года назад
    Such is the nature of ingrained habits — behaviors done with little or no conscious thought — which by some estimates, guide nearly half of our daily actions
  • Максим Зиновьевцитирует3 года назад
    Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.
  • Юрацитирует8 лет назад
    2010 study found that some habits can be formed in a matter of weeks while others can take more than five months.
  • D_readerцитируетв прошлом году
    Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”
  • Davidцитируетв прошлом году
    An external trigger communicates the next action the user should take. Often, the desired action is made explicitly clear.
  • Davidцитируетв прошлом году
    Too many choices or irrelevant options can cause hesitation, confusion, or worse—abandonment
  • Davidцитируетв прошлом году
    Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).
  • Davidцитируетв прошлом году
    Painkillers solve an obvious need, relieving a specific pain, and often have quantifiable markets
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