The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

To start a business, you need three things: a product or service, a group of people willing to pay for it, and a way to get paid. Everything else is completely optional.

If you had to do a fair amount of administrative work related to your hobby, would you still enjoy it?

Do you enjoy teaching others to practice the same hobby?

you get paid for helping other people pursue the hobby or for something indirectly related to it.

No one values a $15-an-hour consultant, so do not underprice your service. Since you probably won’t have forty hours of billable work every week, charge at least $100 an hour or a comparable fixed rate for the benefit you provide.

(money, love, attention) and less of other things (stress, anxiety, debt).

Core benefits usually relate to emotional needs more than physical needs.

creating real value by giving people what they really want.

The common theme was to figure out what people want and then find a way to give it to them.

“If you make your business about helping others, you’ll always have plenty of work