Contagious

But exclusivity isn’t just about money or celebrity. It’s also about knowledge.

Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.

People have always thought about and cared about themselves, but social media makes this easier to see because it creates a written record of our actions.