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Tom Kelley

The Art of Innovation

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  • qashtanqaцитирует6 лет назад
    New ideas come from seeing, smelling, hearing—being there.
  • qashtanqaцитирует6 лет назад
    When you’re off your own beaten path, however, you are more open to discovery: when you travel, especially overseas; when you rent an unfamiliar car; when you try a new sport or experience a new activity.
  • qashtanqaцитирует6 лет назад
    "Innovation begins with an eye."
  • qashtanqaцитирует6 лет назад
    Indeed, we believe it’s not even enough to ask people what they think about a product or idea.
  • qashtanqaцитирует6 лет назад
    Moggridge Associates in London
  • qashtanqaцитирует6 лет назад
    redesign a critical medical instrument used on heart patients during balloon angioplasty.
  • qashtanqaцитирует6 лет назад
    Seeing and hearing things with your own eyes and ears is a critical first step in im
  • qashtanqaцитирует6 лет назад
    Since that time, the firm has steadily grown and diversified, without ever seeing an unprofitable quarter.
  • qashtanqaцитирует6 лет назад
    ID Two in San Francisco, and Matrix in Palo Alto
  • qashtanqaцитирует6 лет назад
    We’re not big fans of focus groups. We don’t much care for traditional market research either. We go to the source. Not the "experts" inside a company, but the actual people who use the product or something similar to what we’re hoping to create.
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