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Kindra Hall

Stories That Stick

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Wall Street Journal & USA Today Bestseller
The moment you take control of your stories, you take control of your business and your life.
You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.
But what stories do you need to tell? And how do you tell them?
In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:
the Value Story, to convince customers they need what you provide;the Founder Story, to persuade investors and customers your organization is worth the investment;the Purpose Story, to align and inspire your employees and internal customers; andthe Customer Story, to allow those who use your product or service to share their authentic experiences with others.Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.
Every person, every organization has at least four stories at their disposal. Will you tell yours?
Эта книга сейчас недоступна
252 бумажные страницы
Дата публикации оригинала
2019
Год выхода издания
2019
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Цитаты

  • Zereцитируетв прошлом году
    Which is why I warn you to choose your images wisely. The temptation is often to, while you tell a story, flash photos from the story on the screen. Telling a story about your kids? Here’s a picture. Telling a story about you waterskiing? Here’s a picture. And while that seems like the way to go, it creates a cognitive bypass and, in doing so, violates the power of the co-creative process. Give them the image and they won’t create it for themselves. And now you’ve lost your cognitive edge
  • Zereцитируетв прошлом году
    The most important piece of crafting the new normal is to use it as an opportunity to come full circle. End the story back at the beginning, except with the benefit of the knowledge, wisdom, and understanding you didn’t have in the normal
  • Zereцитируетв прошлом году
    A restaurant? A town hall? A regular Tuesday in mid-June? A stressful Friday during the holidays? Check!
    And last, with your particular audience in mind, include details so it sounds familiar to them. Throughout the whole story they should be saying to themselves, I’ve felt that. I understand that. That sounds about right. Yep. Yes. Yes. Yes. Check

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