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Maria Veloso

Web Copy That Sells

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With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.
Эта книга сейчас недоступна
405 бумажных страниц
Дата публикации оригинала
2013
Год выхода издания
2013
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Впечатления

  • ChrisDanделится впечатлением4 года назад
    👍Worth reading

    The overall advices in this book are a little aged, but still there are some interesting things to remember.

Цитаты

  • Menna Abu Zahraцитирует3 года назад
    and endure the betrayal of false friends; to appreciate beauty;
  • Menna Abu Zahraцитирует3 года назад
    “Web Copy That Sells is the only book on the market that can teach anyone how to write psychologically mesmerizing sales copy that gets readers salivating for your product or service. You simply won’t know the value of this book until you read it and try out her incredible copywriting techniques for yourself. This book should be on every online marketer’s desktop.”

    —Joel Christopher, Master List Builder, Publisher of Access-2-Success ezine
  • ChrisDanцитирует4 года назад
    Nothing in the world can take the place of persistence. Talent will not. Nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “Press on” has solved and always will solve the problems of the human race.

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