Create Your Own Job Security: Plan to Start Your Own Business at Midlife teaches now to select, start, and run a series of businesses throughout your lifetime to raise immediate cash when needed, plan for longer term certifications through college or other means, with the ultimate aim of having your own businesses running in the background while you work for others. The ultimate objective is for you to discover work that you enjoy doing so much that you would do it even if no one paid you for it. Once this work is found, find a way to make it profitable and go through the necessary steps of getting a business name, licenses, trademarks, patents, partners, etc. while you are still employed. That way when you get a pink slip instead of a gold watch, you already have your business running and instead of crawling down the dark alley of depression, you can turn the key on your business, stomp on the accelerator and roar down the highway towards a future where you, not someone else, controls your destiny.
