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A Joosr Guide to Nudge by Richard Thaler and Cass Sunstein

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Our lives could be improved if we stopped making poor decisions-and there's a way to help people do just that. It's called “choice architecture,” and it already affects what you eat, how you learn, and even how you save money.

We view every choice we make through a context. Everything from the order of items on a menu to the way products are arranged on a shelf can change the way we make choices. The people who create these contexts are choice architects, and in Nudge, you'll learn how great architects can responsibly shape contexts to help us make better decisions about our diets, our finances, our education, and much more!

You will learn:

· How choice architects shape the context we make decisions in on a daily basis

· Why both liberals and conservatives can agree on libertarian paternalism

· How to build a choice context that helps people make great decisions.
Эта книга сейчас недоступна
17 бумажных страниц
Год выхода издания
2015
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  • Alice Pavlovaделится впечатлением6 лет назад
    👍Worth reading

Цитаты

  • Will Choeneцитирует4 года назад
    context, that context is best used to make people’
  • Will Choeneцитирует4 года назад
    that context is best used to make people’s lives better and healthier.
  • fleurotiqueцитирует4 года назад
    Lastly, and perhaps most bizarrely, is the chooser’s right to be wrong. This is often used to point out the benefits in incorrect choices, which can help a person learn to make a better choice next time. But while this can be helpful in this case, it’s also extremely harmful in any situation where the lesson comes with serious consequences. Education, finance, and healthcare are all important, and come with painful disadvantages if bad choices are made. Choice architects in these fields have the unique chance to help people avoid a mistake that has the potential to ruin a person’s life!

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