Creating Business Plans (HBR 20-Minute Manager Series)
Эта книга сейчас недоступна
69 бумажных страниц
- Дата публикации оригинала
- 2014
- Год выхода издания
- 2014
Впечатления
- Viktoriya Medvedevaделится впечатлением6 лет назад
👍Worth reading💡Learnt A Lot🎯WorthwhileGreat quick read with detailed information and examples.
- b5268012391делится впечатлением6 лет назад
👍Worth reading💡Learnt A Lot🎯WorthwhileEs directo al grano, da una buena noción de cómo presentar un proyecto para conseguir aprobacion y fondos, recomendado.
- Mikie Jonesделится впечатлением4 года назад
👍Worth readingGood book for a fast read about business plans. I finished my plan reading this.
Цитаты
- b0431932772цитирует7 лет назадSketching out your executive summary can give you a rough idea of what you plan to say, but rewrite and polish it once you’ve finished drafting your entire business plan, paying attention to those areas that may have changed during the writing process.
An executive summary typically includes the following elements:
• A mission statement: one or two sentences that describe what your business is about, its philosophy, and your vision for its future.
• A succinct description of the industry and market environment in which your new venture will develop and flourish.
• An explanation of the unique business opportunity you’ll be - b0431932772цитирует7 лет назадthe only section your time-pressed audience may read, so the key is to present your concept passionately and lay out why you believe the business will be a resounding success, even as you acknowledge the risks and costs involved. A well-crafted executive summary will inspire your reviewers to read on.
SAMPLE COVER PAGE
To give you a better sense of how a business plan might look, this book offers a primary case. Meet TechnoExercise Corporation (“TechEx”), an imaginary, hypothetical online diet and exercise service based in Cambridge, MA. Woven throughout this book, you’ll find examples of certain sections of TechEx’s business plan that will help you understand how it fits together. This is just one sample—there are many variations, since a good business plan - b0431932772цитирует7 лет назадcustomer usage is the result of poor marketing? To gain buy-in for your idea, you’d have to build a case for the technology group and other decision makers with evidence that proves that the root cause of low engagement is a design flaw, not a problem of branding or awareness.
Of course, you can’t really describe your plan and its customer focus clearly without addressing the “context” in which your business will flourish. We’ll explore that part later, in “Analyzing the business environment.”
Executive summary
The executive summary is a concise description of what your company is, where you want it to go, and why it will be successful. In just one page, it gives readers an understanding of your proposal and captures their interest in your new venture. In some cases, this is
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