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Ryan Holiday

Trust Me, I'm Lying: Confessions of a Media Manipulator

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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can.
In today’s culture… 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.2) Bloggers are slaves to money, technology, and deadlines.3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
Why am I giving away these secrets?  Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
Review“Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you’ve never heard of.”
—Tim Ferriss, author of *The 4-Hour Workweek*
 
“Essential reading.”
—Andrew Keen
“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”
— Edward Jay Epstein, author of *The Big Picture*
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.”
—Tucker Max
“Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.”
—Dov Charney, CEO and founder, American Apparel
“Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality.”
—*Kirkus Reviews*
“His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday’s informative, timely, and provocative advice.”
—*Publishers Weekly*
“While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end… Trust Me, I’m Lying provides valuable food for thought regarding how we receive — and perceive — information.”
—*New York Post
*“This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling.”
—Gillian Tett, *Financial Times*
About the AuthorRYAN HOLIDAY is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel. He lives in New Orleans.
Visit www.ryanholiday.net
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    👍Worth reading
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Цитаты

  • Nikolai C.цитирует5 лет назад
    ecause once you understand the limitations of the platform, the constraints can be used against the people who depend on it.
  • Adrickцитирует4 года назад
    When you see “We’ve reached out to So-and-So for comment” know that they sent an e-mail two minutes before hitting “publish” at 4:00 A.M., long after they’d written the story and closed their mind, making absolutely no effort to get to the truth before passing it off to you as the news.

    When you see an attributed quote or a “said So-and-So” know that the blogger didn’t actually talk to that person but probably just stole the quote from somewhere else, and per the rules of the link economy, they can claim it as their own so long as there is a tiny link to the original buried in the post somewhere.

    When you see “which means” or “meaning that” or “will result in” or any other kind of interpretation or analysis know that the blogger who did it likely has absolutely zero training or expertise in the field they are opining about. Nor did they have the time or motivation to learn. Nor do they mind being wildly, wildly off the mark, because there aren’t any consequences.

    When you hear a friend say in conversation “I was reading that …” know that today the sad fact is that they probably just glanced at something on a blog.
  • Adrickцитирует4 года назад
    When you see “We’re hearing reports” know that reports could mean anything from random mentions on Twitter to message board posts, or worse.

    When you see “leaked” or “official documents” know that the leak really meant someone just e-mailed a blogger, and that the documents are almost certainly not official and are usually fake or fabricated for the purpose of making desired information public.

    When you see “BREAKING” or “We’ll have more details as the story develops” know that what you’re reading reached you too soon. There was no wait and see, no attempt at confirmation, no internal debate over whether the importance of the story necessitated abandoning caution. The protocol is going to press early, publishing before the basics facts are confirmed, and not caring whether it causes problem for people.

    When you see “Updated” on a story or article know that no one actually bothered to rework the story in light of the new facts—they just copied and pasted some shit at the bottom of the article.

    When you see “Sources tell us …” know that these sources are not vetted, they are rarely corroborated, and they are desperate for attention.

    When you see a story tagged with “EXCLUSIVE” know that it means the blog and the source worked out an arrangement that included favorable coverage. Know that in many cases the source gave this exclusive to multiple sites at the same time or that the site is just taking ownership of a story they stole from a lesser-known site.

    When you see “said in a press release” know that it probably wasn’t even actually a release the company paid to officially put out over the wire. They just spammed a bunch of blogs and journalists via e-mail.

    When you see “According to a report by” know that the writer summarizing this report from another outlet has but the basest abilities in reading comprehension, little time to spend doing it, and every incentive to simplify and exaggerate.

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