To Sell Is Human: The Surprising Truth About Moving Others

non-sales selling.

Consider: The United States manufacturing economy, still the largest in the world, cranks out nearly $2 trillion worth of goods each year. But the United States has far more salespeople than factory workers.

But equally important, I hope you’ll see the very act of selling in a new light. Selling, I’ve grown to understand, is more urgent, more important, and, in its own sweet way, more beautiful than we realize. The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness. It has helped our species evolve, lifted our living standards, and enhanced our daily lives. The capacity to sell isn’t some unnatural adaptation to the merciless world of commerce. It is part of who we are.