Copywriting is often described as salesmanship in print to promote an individual, business, viewpoint or thought. It may be created in plain text, a radio or tv promotion or in a variety of other media. The primary goal of writing a marketing copy is to persuade the listener or viewers to respond, such as to buy services or products. Learn the fundamentals you'd need to learn to write effective sales letters today!Table Of ContentsIntroductionThe BasicsKeep It Laid-BackKnowing Your Potential ClientsHeadline EssentialsUsp Versus EspUsp Or Unique Selling PropositionEstablishing Your Areas Of DifferenceStory Driven CopywritingAssist The Reader Picture And FeelCall To ActionHandling ObjectionsTestimonialsThe GuaranteeFaqsPost Scripts (P.S)Good Reasons Why You Should BuyCopywriting Mistakes To AvoidSelling Before First Demonstrating ValueSounding Too Formal- Wasting Your Reader's TimeMake A Claim Without Demonstrating Them.Attempting To Sell To EveryoneDo Not Start In The Beginning.Humour Doesn't TranslateStop Playing With WordsHumour Or Humor?Be FlexibleOmit Needless WordsTalk About Your Prospects' IssuesSwipe FilesThe Better Letter Checklist:Wrapping Up