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Rand Paul

Thoughts on Design

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  • Edna Valeria Constantinoцитирует4 года назад
    beautiful and the useful
  • Edna Valeria Constantinoцитирует4 года назад
    That the separation of form and function, of concept and execution, is not likely to produce objects of esthetic value has been repeatedly demonstrated
  • Edna Valeria Constantinoцитирует4 года назад
    Ideally, beauty and utility are mutually generative
  • Edna Valeria Constantinoцитирует4 года назад
    The designer does not, as a rule, begin with some preconceived idea
  • Edna Valeria Constantinoцитирует4 года назад
    breaking down of the complex material into its simplest components . . . the how, why, when, and where)
  • Настя gfdhцитирует4 года назад
    simplified, stylized, geometric, abstract, two-dimensional, flat, non-representational, non-mimetic
  • Никита Смотровцитирует4 года назад
    The visual statement, on the other hand, which seeks to express the essence of an idea, and which is based on function, fantasy, and analytic judgment, is likely to be not only unique but meaningful and memorable as well
  • Никита Смотровцитирует4 года назад
    The symbol is thus the common language between artist and spectator
  • Никита Смотровцитирует4 года назад
    Because advertising art, in the end, deals with the spectator, and because it is the function of advertising to influence him, it follows that the designer’s problem is twofold: to anticipate the spectator’s reactions and to meet his own esthetic needs.
  • Никита Смотровцитирует4 года назад
    the material furnished him is often inadequate, vague, uninteresting, or otherwise unsuitable for visual interpretation, the designer’s task is to re-create or restate the problem.
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