It will also mean giving thought to how an incentive is structured and framed. Should you reward the ultimate goal (grades), or behaviours that help you or others get there (attendance, behaviour and homework), and should you use monetary or non-monetary rewards? And if you decide to use financial incentives, you may want to consider whether to frame a reward as ‘gaining’ £80, or setting £80 aside and taking it away from the person who fails to achieve the objective in question. These are identical rewards, but bite in very different ways.