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Dan Ariely

Predictably Irrational, Revised and Expanded Edition

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“A marvelous book… thought provoking and highly entertaining.”
—Jerome Groopman, New York Times bestselling author of How Doctors Think
“Ariely not only gives us a great read; he also makes us much wiser.”
—George Akerlof, 2001 Nobel Laureate in Economics
“Revolutionary.”
New York Times Book Review
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
Эта книга сейчас недоступна
381 бумажная страница
Год выхода издания
2009
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Впечатления

  • Myeong Shin Pakделится впечатлением8 лет назад
    👍Worth reading
    🎯Worthwhile

    Irrational stories about real real life things. Pretty interested

  • Soliloquios Literariosделится впечатлением6 лет назад
    👍Worth reading
    🔮Hidden Depths
    💡Learnt A Lot
    🎯Worthwhile
    💞Loved Up
    🚀Unputdownable
    😄LOLZ

Цитаты

  • Youцитирует8 лет назад
    Sigmund Freud explained it this way. He said that as we grow up in society, we internalize the social virtues. This internalization leads to the development of the superego. In general, the superego is pleased when we comply with society’s ethics, and unhappy when we don’t. This is why we stop our car at four AM when we see a red light, even if we know that no one is around; and it is why we get a warm feeling when we return a lost wallet to its owner, even if our identity is never revealed. Such acts stimulate the reward centers of our brain—the nucleus accumbens and the caudate nucleus—and make us content.
  • Eugene Matveyevцитирует5 лет назад
    It seems then that instead of consumers’ willingness to pay influencing market prices, the causality is somewhat reversed and it is market prices themselves that influence consumers’ willingness to pay. What this means is that demand is not, in fact, a completely separate force from supply.
  • Youцитирует8 лет назад
    But the second, more important moral—one that we are just beginning to understand—is that trust, once eroded, is very hard to restore.

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